.ORG. Where people come together online. Since its birth in 1985, .ORG has empowered and mobilized over 10 million websites, serving as a reliable online venue for organizations, companies and individuals to communicate with their core audiences about a shared interest, passion or cause. Now, in an age where corporate social responsibility (CSR) programs and crisis management planning are on the rise, .ORG stands as the natural domain of choice for businesses – both large and small – to highlight their philanthropic endeavors, strengthen their customer relationships in times of crisis and calm, and illustrate to their current and potential stakeholders how they are committed to encouraging and making a positive societal impact.
Today, an increasing number of prominent companies are seeking to drive positive change in their immediate communities via corporate social responsibility (CSR) programs. Enter .ORG. As an open domain, .ORG provides the ideal platform for advancing a company’s charitable causes or educational initiatives and conveying its core beliefs to clients, partners, employees, and the general public.
Case in point, blue-chip companies like Google, Nike and Hyundai have realized the value in using .ORG to interact with their customers and stakeholders. Most importantly, thousands of like-minded companies now relay their educational, goodwill and fundraising initiatives on a separate, dedicated .ORG site that serves as a standalone destination - one that does not interfere with their more day-to-day commercial activities typically found on its .COMs.
» View the Nike case study
» View the Hyundai Corporate case study
For when your word matters most, think .ORG. When your business needs to communicate with customers and stakeholders quickly while maintaining or re-establishing a sense of trust, leveraging a .ORG address and using it to provide critical information inherently provides credibility and boosts overall consumer confidence. Having a .ORG website is the perfect place to communicate complex and timely information when your customers need it most. Why? Because social and traditional media are restrictive mediums. What’s more is that a .ORG address is universally recognized as a credible place for information, and for a business, it provides a secondary location to publish crisis communications without affecting the corporate site, which is typically designed for commerce, not crisis.
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