For Your Charity

Since its inception, .ORG’s identity lies in its association with non-profits and do-good organizations. For all those years, .ORG has reshaped the online world by advancing causes, creating opportunities, and most importantly, making our communities better . Redcross.org, Komen.org and WWF.org are just a few examples of not-for-profit organizations that use the .ORG domain to inspire their communities to make a difference. What’s more is that in recent years, non-profit organizations have learned to built successful and highly publicized targeted campaigns using a .ORG address.

For Non-Profits

The .ORG extension reinforces your own identity, thanks to .ORG’s long history as the preferred top-level domain for the world’s leading nonprofit organizations. .ORG is the definitive home for non-profit organizations since 1985.

» View the American Red Cross case study
» View the American Cancer Society case study
» View the UNICEF case study

For Campaigns

More than a home for non-profits, organizations over the years have built targeted campaigns using a standalone .ORG site to complement their organizational website. A standalone .ORG domain name devoted entirely to a specific campaign, issue, or cause gives your company, organization, or group’s initiative greater focus and, potentially, a wider audience. It also provides an air of greater authority and credibility. For example, the American Heart Association runs four distinct campaigns, each with its own .ORG web address: Go Red For Women (goredforwomen.org), Go Red Por Tu Corazón (goredcorazon.org), Start! (startwalkingnow.org), and Power To End Stroke (powertoendstroke.org).

» View the Rob Dyrdek Foundation case study
» View the Better Batter case study
» View the Greenissexy.org case study
» View the PETA.org case study
» View the Greenpeace case study

Rob Dyrdek

The Cause

Skateboarding can be a fun sport and great form of exercise for kids. It can also, however, result in serious injury for kids who are skating through the streets and sidewalks. Even more, skateboarders can get into legal trouble with authorities for skating in undesignated areas.

Greenpeace

The Cause

Greenpeace is one of the world’s most renowned non-governmental environmental organizations. Started in 1971, the organization uses direct action, lobbying and research to achieve its goals in bettering the environment.

PETA

The Cause

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with 2 million members and over 90 celebrity supporters including Alicia Silverstone, Carrie Underwood and Pamela Anderson as well as brands Calvin Klein and Ralph Lauren.

Better Batter

Naomi Poe was extremely troubled. In 2003 her son was plagued with sickness and after a year and a half of unanswered questions, she was desperate for help.

Green Is Sexy

What: Tiny changes, big impact. That’s the philosophy of www.greenissexy.org, a blog launched by renowned actress Rachel McAdams and her two friends that provides readers with tips on small things you can do to make the world a little greener.

The American Red Cross

Who: The American Red Cross
The Cause:
Since 1881, the American Red Cross has acted as the nation’s premier emergency response organization.

The American Cancer Society

Who: The American Cancer Society
The Cause:
The American Cancer Society’s online home, Cancer.org, is the trusted source for those affected by cancer.

UNICEF

Who: United Nation’s Children’s Fund
The Cause:
UNICEF, the United Nations Children’s Fund, is a global organization that acts as the driving force behind building a world where the rights of every child are realized.

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