For Your Community

Since its inception, the Internet has shaped the way we live and the way we find and engage with one another. Research from Harris Interactive shows that the average adult Internet user now spends about 13 hours a week online. While the rise in social media has contributed to the escalating increase in online time with adults spending 22.7%* of their time on Facebook, Twitter and the like, studies show that when users are looking for immediate information on a company, individual or cause, the website is the preferred go-to destination. So what kind of information can a .ORG provide? The opportunities are endless.

Disaster Relief

It’s not a secret that when a crisis hits, people scramble for information and seek immediate ways to help. Over the years,.ORG has emerged as the address of choice for disaster relief and critical information sharing. Notable examples include SXSW4Japan.org and the ClintonBushHaitiFund.org. Both were launched in the wakes of two catastrophic crises – the Haiti and Japanese earthquakes, becoming critical voices for emergency relief and sources of information when the world needed it most.

» View the SXSW4Japan case study

Community Development

What better example of “built by the community to serve the community” than the one and only Craigslist.org? The idea was simple- to create a free community-based classified ad network in every major U.S. city. With over 960 million classifieds each year and an ever-expanding postings for local jobs, Craigslist has cemented itself as a “can’t live without” site for the ages. Another great example is Wikipedia.org, an online community of content contributors and moderators that has essentially changed the way we lookup information, from A to Z.

» View the Boy Scouts case study
» View the PETA case study
» View the Greenpeace case study

Arts and Culture

One of the most vibrant and rich communities on .ORG is Arts & Culture. From the contemporary online art collection at the Guggenheim to the American Ballet Theater, over 900 million pages of content have been created for this category on .ORGs. In fact, during the first half of 2011, Arts & Culture-related .ORG domains made up a third of all .ORG domains under management, the single largest category for the TLD.

» View the Kennedy Center case study
» View the Guggenheim case study
» View the British Museum case study

Sports and Recreation

Organizations involved in sports and recreation make up a large number of registrations for .ORG, and the number increases each year. While well-known organizations such as the International Olympic Committee (Olympic.org) and the NCAA (NCAA.org) have found a home under .ORG, the majority of the registrations come from local and individual sports clubs, such as the Texas Cricket League (Centraltxcricket.org), who look to .ORG to bring together cricket enthusiasts at the local level.

» View the Greensports case study
» View the Olympic case study
» View the NCAA case study

Health and Medical

With over a billion indexed .ORG pages on Google on the subject of health and medical, this category provides some of the deepest and most comprehensive content on the Internet today. From the Mayo Clinic to the American Medical Association, all place their content on .ORGs to provide research and education on the art and science of medicine for the betterment of public health.

» View the Mayo Clinic case study
» View the Kidshealth case study
» View the Family Doctor case study

Education

The Internet, first and foremost, is a place for individuals to learn. .ORG sites in the educational sector are home to private and public K-12 schools, school boards and councils, and a variety of educational outreach programs, tutorial services and associations. Examples include Los Angeles High School, National Education association and Creative Commons – all of which educate their communities via .ORG.

» View the Education.org case study
» View the Born-to-learn.org case study
» View the Smithsonianeducation.org case study

Internet Development

The Internet continues to grow every day. Its size and expansion is partially due to every day users’ ability to develop and propagate online content. Organizations like Drupal, WordPress, and the Open Source Initiative enable users to carve out an online identity. What do these organizations have in common besides giving Internet users the ability to have a voice?… Each of these organizations have found a home with .ORG.

» View the Drupal case study
» View the Wikipedia case study
» View the Internet Public Library case study

Religion

At its core, religion is identified as a community of like-minded individuals who adhere to a specific set of beliefs. By definition, religion means community, and that’s why many religious organizations share information, educate users, and empower their followers through .ORG domains. Groups like Catholic.org, ReligiousTolerance.org and Masnet.org bring believers and followers together in an online communal platform.

» View the Liberal Judaism case study

*Source: Nielsen NetView – June 2009-June 2010

Liberal Judaism

The Cause

Home to thousands of religious site, the Liberal Judaism movement needed a place to build collaboration across the Jewish community and with other faiths and causes. They turned to .ORG, the perfect address to build communities. Their goal was to connect individuals in ways that can profoundly enrich their faith. Since launching the site in 2003, LiberalJudaism.org has been building effective collaboration by building common ground and embracing, accepting and working through differences.

SXSW4Japan.org

The Cause

In tragic coincidence, the South by Southwest Festival (www.SXSW.com) was already underway when the devastating tsunami and earthquake hit Japan this past March.

Factcheck

The Cause

While in theory noble, American politics are often surrounded by deception, with politicians aiming to skew the truth in their favor and point blame at their political opponents. This leads to an incredibly confused voting public that is unsure about the basic facts.

Boy Scouts

The Cause

At the height of the progressive movement in the U.S., concerns arose that young men were no longer learning resourcefulness, patriotism and individualism due to the migration of families from farms to cities.

Kennedy Center

The Idea

"I am certain that after the dust of centuries has passed over our cities, we too, will be remembered not for our victories or defeats in battle or in politics, but for our contribution to the human spirit," said President John F. Kennedy.

The British Museum

The Idea

Established in 1753, the British Museum is one of the world’s largest and more comprehensive human history and culture institutes.

The Poe Museum

The Idea

Edgar Allan Poe was the mastermind behind the short story, science fiction, lyric poetry, the horror story, and thought to be the inventor of the detective fiction genre.

The Guggenheim

The Idea

After leaving his post with the Yukon Gold Company in 1919, Solomon R. Guggenheim began a new career as an art collector.

USSA

The Cause

Every four years, the United States Ski and Snowboard Association sends the country’s top athletes to the Olympic Games with the goal of being the best in the world in winter sports.

NCAA

The Goal

When people think about the NCAA (NCAA), what normally comes to mind is the latest score of a college sporting event or when the next time a game is on. And rightly so.

Green Sports

The Cause

While the Natural Resources Defense Council (NRDC) was successful in many of their environmental endeavors the organization saw an area that has a direct affect on the natural world around us: sports.

Olympic Games

The Idea

When the Olympic Games were first introduced in 8th Century BC in Ancient Greece, the games included 9 sports: running, discus, boxing, javelin, wrestling, pankration, pentathlon, Equestrian events and jumping. Competitors, which included only free, Greek men, wore not much more than a toga and competed on dirt tracks and patches of grass.

Family Doctor

The Idea

According to a Pew Research Center study, “eight in ten Internet users look online for health information.” Ever since the invention of the Internet, there has been a vast amount of medical information available, but a lot of it doesn’t actually come from medical professionals and therefore is probably not that reliable.

AARP

The Cause

At one time, older Americans were unable to receive medical insurance -- not to mention other benefits to help them as they aged. Recognizing this need in 1958, Dr. Ethel Percy Andrus aggressively pursued insurance companies until she found one willing to support people of an older age and thus started AARP.

Kids Health

The Cause

When the Nemours Foundation, an organization committed to the health and well-being of children, needed a venue to engage parents, kids and teens in learning more about health and family issues, they turned to .ORG, the trusted online location for non-profit organizations, to communicate their message.

Mayo Clinic

The Idea

In 1863, Dr. William Worrall Mayo developed a medical practice, later joined by his two sons, that focused on innovation and a passion for medicine and patient care. As demand for the practice’s services increased, they asked other doctors and scientists to join them in creating the world’s first private integrated group practice.

Drupal

The Idea

In 2001, Dries Buytaert, an open-source software programmer and developer, founded Drupal (www.drupal.org), the world’s first community-run, free content management platform that allows individuals and large corporations alike to easily publish, manage and organize a wide variety of website content.

Internet Public Library

The Idea

The Internet Public Library was the brainchild of University of Michigan professor Dr. Joe Janes who wanted to create an aggregated platform made up of a large, distinguished network of universities, librarians and students to field and answer reference questions from the public. Essentially, the IPL was to become one large electronic library.

Wikipedia

The Idea

Wikipedia (www.wikipedia.org) was launched in 2001 with the goal of creating a multilingual, openly-editable online encyclopedia.

Associated Press

The Idea

The Associated Press (ap.org) is a global news service whose mission is to deliver fast, unbiased news from all over the world and in multiple news formats. Every day, consumers, newspapers, blogs, broadcast stations and businesses rely on the Associated Press for news they can count on.

College Board

The Need

A higher education is invaluable in today’s quickly advancing world. Recognizing this need over a century ago, the College Board was created in 1900 by a collection of colleges and sought to make higher education more accessible to students.

Education

The Idea

Education.org is a networking site that connects professionals and students to both campus and online degree programs. With more than 100 websites, 50 directories of different types of schools and 14 partners, the website offers free access to information on certificate, associate, bachelor, master and doctoral degrees in a vast amount of subject areas.

Smithsonian Education

The Cause

The Smithsonian Institution is currently the world’s largest museum and research complex, consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. Clearly, the organization has the potential to be an enormous educational resource for students, teachers and professionals around the world.

Born to Learn

The Cause

How humans learn -- and as a result, how children should be raised -- has long been a controversial topic. In 2011, the 21st Century Learning Initiative, an organization that encourages new approaches to learning, wanted to launch a site that demonstrated that children are “born to learn,” rather than to be taught.

Quick Poll

If you have a cause and need a website, which domain extension would you buy?survey software

Secondary menu

Main menu

For Your Community

Disaster Relief

Community Development

Arts and Culture

Sports and Recreation

Health and Medical

Education

Internet Development

Religion

The Cause

The Cause

The Cause

The Cause

The Idea

The Idea

The Idea

The Idea

The Cause

The Goal

The Cause

The Idea

The Idea

The Cause

The Cause

The Idea

The Idea

The Idea

The Idea

The Idea

The Need

The Idea

The Cause

The Cause

Quick Poll