Since its inception, the Internet has shaped the way we live and the way we find and engage with one another. Research from Harris Interactive shows that the average adult Internet user now spends about 13 hours a week online. While the rise in social media has contributed to the escalating increase in online time with adults spending 22.7%* of their time on Facebook, Twitter and the like, studies show that when users are looking for immediate information on a company, individual or cause, the website is the preferred go-to destination. So what kind of information can a .ORG provide? The opportunities are endless.
It’s not a secret that when a crisis hits, people scramble for information and seek immediate ways to help. Over the years,.ORG has emerged as the address of choice for disaster relief and critical information sharing. Notable examples include SXSW4Japan.org and the ClintonBushHaitiFund.org. Both were launched in the wakes of two catastrophic crises – the Haiti and Japanese earthquakes, becoming critical voices for emergency relief and sources of information when the world needed it most.
» View the SXSW4Japan case study
What better example of “built by the community to serve the community” than the one and only Craigslist.org? The idea was simple- to create a free community-based classified ad network in every major U.S. city. With over 960 million classifieds each year and an ever-expanding postings for local jobs, Craigslist has cemented itself as a “can’t live without” site for the ages. Another great example is Wikipedia.org, an online community of content contributors and moderators that has essentially changed the way we lookup information, from A to Z.
» View the Boy Scouts case study
» View the PETA case study
» View the Greenpeace case study
Arts and Culture
One of the most vibrant and rich communities on .ORG is Arts & Culture. From the contemporary online art collection at the Guggenheim to the American Ballet Theater, over 900 million pages of content have been created for this category on .ORGs. In fact, during the first half of 2011, Arts & Culture-related .ORG domains made up a third of all .ORG domains under management, the single largest category for the TLD.
» View the Kennedy Center case study
» View the Guggenheim case study
» View the British Museum case study
Sports and Recreation
Organizations involved in sports and recreation make up a large number of registrations for .ORG, and the number increases each year. While well-known organizations such as the International Olympic Committee (Olympic.org) and the NCAA (NCAA.org) have found a home under .ORG, the majority of the registrations come from local and individual sports clubs, such as the Texas Cricket League (Centraltxcricket.org), who look to .ORG to bring together cricket enthusiasts at the local level.
» View the Greensports case study
» View the Olympic case study
» View the NCAA case study
Health and Medical
With over a billion indexed .ORG pages on Google on the subject of health and medical, this category provides some of the deepest and most comprehensive content on the Internet today. From the Mayo Clinic to the American Medical Association, all place their content on .ORGs to provide research and education on the art and science of medicine for the betterment of public health.
» View the Mayo Clinic case study
» View the Kidshealth case study
» View the Family Doctor case study
The Internet, first and foremost, is a place for individuals to learn. .ORG sites in the educational sector are home to private and public K-12 schools, school boards and councils, and a variety of educational outreach programs, tutorial services and associations. Examples include Los Angeles High School, National Education association and Creative Commons – all of which educate their communities via .ORG.
» View the Education.org case study
» View the Born-to-learn.org case study
» View the Smithsonianeducation.org case study
The Internet continues to grow every day. Its size and expansion is partially due to every day users’ ability to develop and propagate online content. Organizations like Drupal, WordPress, and the Open Source Initiative enable users to carve out an online identity. What do these organizations have in common besides giving Internet users the ability to have a voice?… Each of these organizations have found a home with .ORG.
» View the Drupal case study
» View the Wikipedia case study
» View the Internet Public Library case study
At its core, religion is identified as a community of like-minded individuals who adhere to a specific set of beliefs. By definition, religion means community, and that’s why many religious organizations share information, educate users, and empower their followers through .ORG domains. Groups like Catholic.org, ReligiousTolerance.org and Masnet.org bring believers and followers together in an online communal platform.
» View the Liberal Judaism case study